No. first10 is invite-by-application. Founders submit an application and are reviewed for fit before they can run campaigns, which keeps the user pool high-quality.

How much does it cost?

You pay a flat platform fee only for the genuine users we deliver, with special limited-time pricing. There are no monthly retainers.

A free 12-month subscription to your lowest paid tier — in exchange for trying your product and submitting feedback every month.

How many genuine users can I request?

Anywhere from 10 to 100. You set the target, and we stop targeting users once it is reached.

For SaaS founders · By application

Your first 10 users, matched to your ICP

Offer a free 12-month plan to hand-picked users, get monthly video feedback, and turn them into paying customers and advocates. Apply for access — first10 admits approved founders only.

Apply See how it works

Trusted by founders building their first cohort

200+: Approved founders
5,000+: ICP-matched users
1,800+: Genuine users delivered
96%: Feedback completion

10–100

Genuine users per campaign

Flat fee

Per genuine user

12 mo

Free plan for users

Monthly

Feedback all year

Six reasons founders apply

Everything you need to land real, ICP-fit early users — and turn them into revenue, feedback, and word-of-mouth.

Only your ICP

We target a free 12-month offer to people who exactly fit your Ideal Customer Profile — industry, company size, role, and region. Nobody else.

Monthly video feedback

Every genuine user records a screen-share video every month — explaining in detail what they like and don’t like — for the full year. Continued free access is conditional on it, so the signal never stops.

Free users become paying customers

Upsell engaged users to a higher tier during the year, or convert them to paid once the 12 months lapse. A path to revenue, not just logos.

Your first advocates

Users who love a free year become your brand voice — referrals and word-of-mouth inside the exact market you sell to.

Get your messaging right

Real reactions from real users tell you which positioning and language land — so you fix your story before you ever pay to promote it.

No ad-style downside

Ads can burn your whole budget and return zero signups if your messaging is off. Here you only pay for genuine users who actually adopt.

From application to feedback in four steps

01
Apply & get approved

Submit an application. We review fit and admit founders building for a clear ICP.
02
Describe your ICP

Set industry, company size, role, and region, then pick a target from 10 to 100.
03
We match users

Only ICP-fit users see your offer and claim a free 12-month plan.
04
Collect monthly video feedback

Each genuine user reports back every month to keep their free access — and you decide who to convert.

Founder questions

Can anyone join?: No. first10 is invite-by-application. Founders submit an application and are reviewed for fit before they can run campaigns, which keeps the user pool high-quality.
How much does it cost?: You pay a flat platform fee only for the genuine users we deliver, with special limited-time pricing. There are no monthly retainers.
What do users get?: A free 12-month subscription to your lowest paid tier — in exchange for trying your product and submitting feedback every month.
How many genuine users can I request?: Anywhere from 10 to 100. You set the target, and we stop targeting users once it is reached.

Ready to meet your first 10?

Apply for access, set your ICP, and start matching with genuine users who actually fit.

Apply