Every genuine user actually fits your market
Define your Ideal Customer Profile across industry, company size, role, and region. Only users who match are ever approached — so your first cohort is your real market. Apply for access to get started.
Why ICP precision matters at the earliest stage
When you have hundreds of thousands of users, a few off-profile signups are noise. When you have ten, every single one matters. A user outside your ICP will churn, give irrelevant feedback, and skew every metric you use to make product decisions.
Most acquisition channels — ads, Product Hunt, cold outreach — cast a wide net and hope the right people land in it. first10 inverts that model: you define who you want, and only those people ever see your offer. The result is a small, high-signal cohort that actually represents your market.
That precision compounds. Feedback from ICP-matched users tells you what to build next. Testimonials from ICP-matched users convince the next wave of customers. And conversion rates from ICP-matched users validate your pricing — because they are the people who would actually pay.
Four dimensions of precision
Describe who your product is for, and we only approach users who match.
Industry
Reach users working in the verticals where your product fits — and skip the ones where it never will.
Company size
Solo, SMB, mid-market, or enterprise. Match the segment your pricing and roadmap are built for.
Role
Target the actual buyer or daily user — the person whose problem your product solves.
Region
Focus on the geographies you can support, bill, and sell into today.
Notes & nuance
Add free-form context to sharpen matching beyond the four core dimensions.
No off-target outreach
Users outside your profile never see the offer, so every genuine user is someone worth keeping.
How matching protects your cohort
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01
Define the profile
Set industry, company size, role, and region for your ideal early customer.
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02
We screen the pool
Only users who match every dimension you set are considered.
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03
Matched users opt in
Fit users choose to claim your free 12-month plan.
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04
You keep the fit ones
Because they matched first, your early cohort actually is your market.
Targeting questions
- Which dimensions can I target?
- Industry, company size, role, and region, plus free-form notes to capture nuance the four fields miss.
- What if my ICP is very narrow?
- Narrow is fine — you set a target as low as 10 genuine users, so even a tight profile can be fulfilled deliberately.
- Can I change my ICP later?
- Your profile drives matching for the campaign, so refining it changes who is approached next.
- Do users know they were matched?
- Users only see offers relevant to them, which is exactly why activation and feedback quality stay high.
Build a cohort that is your market
Set your ICP once and let only the right users through the door.
Apply