$20 per genuine user — for a limited time
No retainers, no minimums, no impressions budget. Set a target from 10 to 100 genuine users and pay a simple flat fee per user delivered — and right now, lock in the $20 price before it returns to the regular $30.
$20 / genuine user $30
Approved founders lock in $20 per genuine user for the life of their first campaign. This is a limited-time offer — once it ends, the rate returns to the regular $30.
How first10 compares
Side-by-side: what you pay, what you get, and what you don't.
first10
You are here- Cost
- $20/user (limited time) · $30/user (regular)
- Targeting
- ICP-matched by industry, role, company size, and region
- Feedback
- Structured monthly video feedback for 12 months, guaranteed
- Best for
- Founders who want real users, real feedback, and a path to paid conversion
Product Hunt
- Cost
- Free to launch
- Targeting
- No targeting — open to all visitors regardless of fit
- Feedback
- No feedback loop — upvotes and comments, not product insight
- Best for
- Brand awareness and vanity metrics on launch day
Paid Ads (Google / FB)
- Cost
- $200–1000 CPA for SaaS
- Targeting
- Broad demographic and interest filters — high waste
- Feedback
- None — you get clicks, not conversations
- Best for
- Scaling acquisition after product-market fit is proven
Cold Outreach
- Cost
- Free but 40+ hours/week of founder time
- Targeting
- Manual — as precise as your research, as slow as your inbox
- Feedback
- <1% response rate — no structured video feedback
- Best for
- Founders with deep domain networks and unlimited time
- Cost
- Free to post · ad CPCs vary
- Targeting
- Interest-based by subreddit — no firmographic ICP filtering
- Feedback
- Public comments if people engage — unstructured, no guarantee
- Best for
- Niche communities, if you contribute genuinely instead of pitching
- Cost
- Free organic (slow) · $300–1500 CPA for ads
- Targeting
- Good firmographic filters — role, industry, company size
- Feedback
- Likes and the odd comment — no structured product feedback
- Best for
- B2B awareness and outbound, with budget and consistent posting
What the flat fee includes
Everything that comes with every genuine user — no add-ons, no surprise tiers.
Pay per outcome
You are billed per genuine user delivered — a real person who claims your free year and starts using your product. No charge for impressions, clicks, or listings.
Known cost up front
Multiply the per-user fee by your target and you have your total spend before you start. No open-ended budget, no surprise invoices.
No retainers or minimums
There is no monthly platform fee, no agency retainer, and no minimum spend. Set a target as low as 10 genuine users.
Spend caps itself
Once your target is reached, targeting stops automatically. You cannot accidentally overspend — the system enforces your ceiling.
Limited-time price
Right now you pay a limited-time price of $20 per genuine user — below the regular $30 rate. Apply now while the offer lasts.
Feedback included
Every genuine user gives structured monthly video feedback for the full 12 months. That signal is included in the flat fee — no add-on cost.
Pricing questions
- What exactly do I pay for?
- You pay a flat fee per genuine user — a real, ICP-matched person who claims your free 12-month offer and starts using your product. There are no charges for impressions, clicks, or listing placement.
- What is the difference between the limited-time and regular price?
- The limited-time price is $20 per genuine user, available for a limited time. The regular price is $30 per genuine user after the offer ends.
- Is there a monthly subscription or retainer?
- No. There is no recurring fee. You pay per genuine user delivered, and only when they actually claim your offer and start using your product.
- What if I only want 10 users?
- That is perfectly fine. You set a target anywhere from 10 to 100 genuine users, and your total cost is simply that number multiplied by the per-user fee.
- Can I increase my target later?
- Yes. You can raise your target at any time to receive more genuine users. The per-user fee stays the same for the duration of your campaign.
- Do I pay if a user never activates?
- The fee is tied to a genuine user — someone who has claimed your free 12-month offer and started using your product. If that does not happen, you are not charged.
Know your cost before you spend it
Set a target, multiply by the flat fee, and that's your ceiling. No retainers, no surprises.
Apply