Recruit users for research who actually use your product
Traditional research panels sell you one-off sessions with strangers. first10 embeds ICP-matched users into your product for 12 months — they record a detailed screen-share video walkthrough every month as a condition of their free plan. You get structured, ongoing research from people who represent your real market. Approved founders only — apply to get in.
Trusted by founders building their first cohort
- 200+
- Approved founders
- 5,000+
- ICP-matched users
- 1,800+
- Genuine users delivered
- 96%
- Feedback completion
Ongoing user research without ongoing recruiting costs
One cohort of ICP-matched users, embedded for a full year, giving you structured video feedback every month — by design, not by chance.
Embedded users, not one-off interview subjects
Traditional research panels give you a single session with a stranger. first10 embeds ICP-matched users into your product for 12 months — they build habits, encounter real friction, and give you a screen-share video walkthrough every single month. Read more about the <a href="/feedback-loop" class="underline decoration-teal-500 underline-offset-2">video feedback loop</a>.
Ongoing research by design, not by luck
Monthly video feedback is a condition of the free 12-month subscription. Every user who opts in has agreed to record a detailed walkthrough each month for the full year — so your research pipeline runs automatically, not just when you can afford a panel session.
ICP precision that panels cannot offer
Research recruiting platforms source from broad opt-in panels. first10 targets only users who match your specific Ideal Customer Profile across industry, company size, role, and region. Every research participant is a potential real customer. See how <a href="/icp-matched" class="underline decoration-teal-500 underline-offset-2">ICP matching</a> works.
Depth over duration
A 30-minute interview captures a snapshot. A user navigating your product in their real workflow every month for a year captures evolution — how comprehension grows, where friction resurfaces, and which features become essential versus ignored.
Screen-share video shows, not just tells
Written surveys report what users think they experienced. A screen-share walkthrough shows you exactly what they clicked, where they paused, and what they said out loud — unfiltered and unedited. Supplement with direct calls via <a href="/talk-to-users" class="underline decoration-teal-500 underline-offset-2">1:1 user sessions</a>.
A single cohort replaces rounds of recruiting
Instead of re-recruiting a fresh panel for every research sprint, you work with the same ICP-matched cohort all year. They accumulate product knowledge over time, which means later sessions go far deeper than anything you would get from a cold recruit.
User research recruiting questions
- How is first10 different from a traditional user research recruiting platform?
- Traditional platforms like User Interviews or Respondent source from large opt-in panels, charge per session, and deliver strangers who have never seen your product. first10 recruits users who match your ICP, embeds them into your product for 12 months via a free subscription, and structures monthly video feedback as a condition of access — so you get ongoing research rather than isolated sessions.
- What does each monthly video feedback session look like?
- Each user records a screen-share walkthrough where they narrate their experience — what they like, what confuses them, and exactly where they get stuck or delighted. It is structured to capture real usage context, not just opinions, and you receive a new video from each user every month for the full 12 months.
- Can I ask follow-up questions or book a live session with specific users?
- Yes. The monthly video feedback is the foundation, but you can also book direct 1:1 calls with individual users when you need to probe deeper, run a prototype test, or explore a specific feature. See the <a href="/talk-to-users" class="underline decoration-teal-500 underline-offset-2">talk-to-users page</a> for details.
- How do I define who counts as a research participant?
- You set your Ideal Customer Profile across industry, company size, role, and region when you apply. Only users who match every dimension you specify are approached with your offer — so every participant in your research cohort is genuinely representative of your target market.
- How large can my research cohort be?
- You set a target between 10 and 100 genuine users. Even 10 ICP-matched users submitting monthly video feedback for a year represents far more structured qualitative data than most early-stage teams ever accumulate through traditional research recruiting.
Stop paying for one-off sessions. Start embedded research.
Match with 10 to 100 ICP-fit users, hand them a free 12-month plan, and receive structured monthly video feedback all year — without re-recruiting for every research sprint.
Apply