Convert & retain · By application

Free users today, paying customers tomorrow

A free 12-month plan isn’t a giveaway — it’s the start of a paying relationship. Upsell engaged users to a higher tier during the year, and convert them to paid once the year lapses. Approved founders only.

Apply See the feedback loop

Trusted by founders building their first cohort

200+
Approved founders
5,000+
ICP-matched users
1,800+
Genuine users delivered
12 mo
To earn the upgrade

Build revenue, not a vanity user count

Genuine, engaged users are the ones who upgrade and stay — turning a free year into lifetime value.

Upsell during the year

Users who outgrow your lowest tier can upgrade to a higher paid plan mid-year — revenue before the free period even ends.

Convert when the year lapses

After 12 months of real use, staying paid is the natural next step. The free year is the on-ramp, not the destination.

A year builds the habit

Genuine users who relied on your product for a full year churn far less than someone who clicked an ad and bounced.

Feedback flags who’s ready

Monthly feedback surfaces your power users — the people already getting value and primed to upgrade or convert.

A built-in upgrade moment

The 12-month clock creates a clear, expected decision point to move users onto a paying plan.

Revenue, not just logos

You’re not collecting vanity signups — you’re building a cohort of genuine users with real potential lifetime value.

From free plan to paying customer

  1. 01

    Apply & get approved

    Submit an application. We admit founders with a clear, reachable ICP.

  2. 02

    Genuine users adopt your product

    Matched users claim a free year and actually build it into their workflow.

  3. 03

    Monthly feedback reveals intent

    Each month you see who’s engaged, who’s getting value, and who’s ready for more.

  4. 04

    Upsell now or convert later

    Move power users to a higher tier during the year, or convert them to paid when the 12 months lapse.

Conversion questions

Can I upsell before the free year ends?
Yes. Users who want more than your lowest tier can upgrade to a higher paid plan at any point during the free 12 months.
What happens when the 12 months lapse?
The free period ends and the user can convert to a paid plan. A full year of genuine use makes that an easy, expected decision.
Do users convert automatically?
No. Conversion is your offer and the user’s choice — first10 simply gives you the genuine usage and monthly video feedback to know who’s ready.
Why is this better than a free trial?
A 14-day trial rarely builds a habit. A full year of real, ICP-fit usage does — so the conversation at renewal is about value already delivered.

Start a relationship, not a giveaway

Match with genuine users, prove your value over a year, and convert the ones who love it.

Apply