Find beta users who actually adopt your product
Cold-recruited beta testers sign up and vanish. first10 matches your app with ICP-fit users who claim a free 12-month plan and record a detailed screen-share video every month for all 12 months — continued free access depends on it. Approved founders only — apply to get started.
Trusted by founders building their first cohort
- 200+
- Approved founders
- 5,000+
- ICP-matched users
- 1,800+
- Genuine users delivered
- 96%
- Feedback completion
Beta users who show up, use the product, and tell you the truth
No more ghost accounts. first10 replaces unreliable cold outreach with ICP-matched users who have a genuine stake in your product for a full year.
ICP-matched from day one
You define your Ideal Customer Profile — industry, company size, role, and region — and only users who match every dimension are ever approached. Every beta user is someone worth keeping. See how <a href="/icp-matched" class="underline decoration-teal-500 underline-offset-2">ICP matching</a> works.
A free 12-month plan is the hook — not a cold pitch
Instead of cold-recruiting strangers who ignore your outreach, first10 presents matched users with a free 12-month subscription to your lowest paid tier. Opt-in rates are high because the offer is genuinely valuable.
Monthly video feedback is baked in
Every beta user records a screen-share walkthrough each month — narrating what they like, what frustrates them, and exactly where they get stuck. It is not a one-time survey; it is structured insight all year. Explore the <a href="/feedback-loop" class="underline decoration-teal-500 underline-offset-2">video feedback loop</a>.
Continued access is conditional on feedback
Each user keeps their free year only while they keep submitting monthly video feedback. That incentive structure means the footage keeps coming without any chasing on your end.
Genuine adoption, not ghost accounts
Beta testers who signed up for a free account and never came back are worthless. first10 users have a real subscription, a recurring obligation, and a genuine reason to engage with the product every month.
Conversion-ready at the end of the year
After 12 months of active use, your beta cohort are warm prospects who already know your product inside out. That is a far better starting point for conversion than any cold list. See how founders <a href="/conversion" class="underline decoration-teal-500 underline-offset-2">convert users</a>.
Beta user questions
- How is first10 different from posting on beta-testing forums?
- Beta forums and communities attract curious generalists who sign up for everything and use nothing. first10 only approaches users who match your Ideal Customer Profile across industry, role, company size, and region — and pairs the offer with a free 12-month subscription, so the people who opt in have a real reason to adopt the product and stay engaged.
- What stops beta users from ghosting after they claim the free year?
- Continued free access is conditional on submitting monthly video feedback. Users agree to record a detailed screen-share walkthrough every month for all 12 months to keep their plan active. The platform brokers the collection, so participation stays high without you chasing anyone.
- How many beta users can I target?
- You set a target between 10 and 100 genuine users. Once you hit your target, matching stops — so there is no open-ended commitment. If your ICP is narrow, 10 is a perfectly valid starting point.
- Can I talk to beta users directly as well as receive video feedback?
- Yes. The monthly video feedback loop is the foundation, and you can also book direct 1:1 calls with specific users when you need to go deeper on a question or test a prototype. Visit the <a href="/talk-to-users" class="underline decoration-teal-500 underline-offset-2">talk-to-users page</a> for more detail.
- Do I have to be live before I can apply?
- first10 works best when you have a product users can actually log into and use — that is how you get the most value from monthly video feedback. Apply early and we will confirm the right time to launch your cohort.
Replace ghost accounts with genuine beta users
Set your ICP, pick a target between 10 and 100, and let first10 match you with users who actually adopt your product and tell you what to fix next — every month.
Apply